Dhinchak Pooja: Why are cringeworthy videos so popular?

If you don’t know who we are talking about, then sorry to burst your bubble, but you my friend have been living under a rock.

Dhinchak Pooja is a viral sensation that has four cringeworthy songs to her credit. After swag Wali Topi, she recently came out with Dilon Ka Scooter that has left the country stunned.

Dhinchak Pooja is not a normal youth like you and me. She has got a blessed voice that can injure your eardrums and moves that will drive you crazy. She is special because she is very confident and focused and the most important think she became popular due to her haters. The beauty of her song is that they are off beat or have balderdash lyrics, they are just so catchy that for the length of the video all you wanna do is stop, but you can’t.

Mention her name to anyone of your friends and the first reaction you’ll get is people singing the absurd lyrics of her infamous song – ‘Selfi mena le Li ajj’. After which all you want to know is, why’s she so popular and should you change friends?

To understand the question, we need to delve into the cult of internet sensations. With Indian subcontinent, we’ve seen multiple internet sensations emerge and wither. Of the current lot, the once that have survived include BB ki Vines, AIB, Shirley Setia, Superwoman, Taher Shah, Balaji Vishwanathan, Nasir Khan Jan and many more. There is an immediately visible disparity in the quality of work they respectively produce in their fields. Yet they all have an insanely large fan following.

Social Triggers, rationalizes the success of these viral content by attributing it to high emotional arousal. Any product that can evoke a heightened sense of Awe/ Anger/ Anxiety/ Fear/ Lust/surprise/ Joy is already a step ahead of its peers. A combination of these emotions can do wonders for the creator and it is apparent that artists like Pooja rely on this combination of anger and surprise.

So, for now, she’s taken more than a selfie. She has taken the internet by storm.