OnePlus has emerged as the top choice of smartphones in the Indian market, overtaking Apple’s iPhone and Samsung. According to a recent survey by CMR Mobile Industry Consumer Insight (MICI) across six major cities, Indians are choosing to OnePlus over Apple as their first smartphone choice! It has been stated that consumers are now looking at premium smartphone brands as an extension of their lifestyle or something that makes them feel more powerful.
Apple used to be a top choice among buyers but NOW it has lost to the 4-year-old OnePlus, for consumers are now looking at premium smartphone brands as not just a status symbol but also an extension of their lifestyle or something that makes them feel more powerful and OnePlus is fulfilling all their wishes. What’s more, with changing preferences and likes, the premium smartphone category is now led by OnePlus. Besides, it is the upgrades in design, performance, exceptional speed and enhanced gaming experience that is driving the smartphone market these days and not just the BRAND NAME.
As per the survey report published in Financial Express, 59% of the participants of the age group of 18-32 are now eyeing OnePlus more than iPhone – which leads it to be the brand of choice for buyers seeking premium smartphones. That is not all, even the age group above 40, is showing interest in OnePlus, with 15% of the total participants favouring it.
OnePlus is gaining popularity across users from brands like Apple (6 per cent), Samsung (15 per cent) and Vivo (16 per cent). Even though small, a percentage of Apple users are also looking to shift to OnePLus. In addition, around 83% of those who participated in the survey are looking to upgrade their smartphones every 1-2 years. Most of whom are looking for phones with features like in-screen fingerprint sensor, wireless charging and Virtual reality support. Many are looking to change their phones because of some recurring technical problem. For more on how OnePlus has become everyone’s Apple iphone and consumer’s top choice in India, check out the video.