Yet another strike at depression: Prakash Varma and Nirvana Films for Deepika Padukone’s ‘Live Love Laugh’

There is a lot that a smile can say. But there is a lot that it can hide too. And sometimes it hides more than it shows. Depression is decrepit diseases. You may never know whom it grips until it’s too late. You can say may be if he had said something, hinted in some way or anything. Then, maybe we could have helped him. May be he was just a coward who couldn’t take it anymore. You can talk about maybe and if’s all you want but they are not going to bring them back nor help others.

So watch this video and educate yourself.

Prakash Varma and Nirvana Films for Deepika Padukone’s ‘Live Love Laugh’ have done a great job.

People suffering from depression often leave hints and fleeting clues. In those half smiles, gloomy comments or that exhausted long breaths. You just have to catch them. And for some who don’t, you have to observe. They are the ones on the brink. They are the ones who need you help the most.

So, let’s just face it. According to the World Health Organisation, 100 million Indians suffer from some form of mental illness. And at 36%, India has recorded the highest rate of major depression in the world. And the worst thing is that regardless of such astounding figures. Indian still treats mental illness as something to be ashamed off. Something for which the end result is at Barlie now.

Breaking the silence: Live Love Laugh Foundation

Breaking the silence on the issue The Live Love Laugh Foundation, championed by actress Deepika Padukone has rolled out probably the first country wide nationwide public awareness campaign on mental health.

Commenting on the campaign idea, Prasoon Joshi, chief creative officer India, McCann World group, says, “The truth is that behind that mask, one out of every ten Indians are afflicted with depression and anxiety. Dobara Poocho was born out of this very need to look at someone again, to observe that someone closely again, to be aware of his or her nuances again, to hold the person close again, to ask again.”

“The campaign film for #DobaraPoocho features simple stories of regular people courageously facing and fighting depression. It is a testament to the strength and courage of the human spirit. The print campaign showcases real people who have gone through or are going through depression, and fought the illness to become stronger and whole,”

Prakash Varma, who directed the film admitted that he was instantly drawn to the idea. He says, “We needed to start a dialogue. From there, the tricky part was to craft a film. That’s when I stepped in and was clear that we would not treat this as just an idea / clever advertising film; we wanted to stay pure and true to the cause. It’s bigger than anyone involved in this project. And, now the film as it stands – talks for itself.” He adds that, “We as a country we have to deal with the issue head on now and understand it better. We need everyone to be involved and concerned. This will help create an environment for better health. I am personally moved by the cause and I am happy I could be a part of this movement.”

Rightly said Prakash, we as a country need to deal with it. Renouncing it in the name of coward’s will not do anymore.